Because continuous research requires a great deal of investment, professional marketing research institutes generally supply such a service and sell the collected information to many enterprises through investing continuous research business. In foreign countries, continuous research is generally known as Syndicated service.

The main characteristic of continuous research is conducting trend analysis. This enables the enterprises to track consumer habit changes, keep product records, trace brand movements and media development courses. Additionally, it creates a more accurate prediction of consumption trends.

Since 1997, CMMS has been Sinomonitor International's largest single resource of continuous research, CMMS. It associates with 30 major cities across China mainland and interviews 70 thousand consumers per year. This research system includes more than 5,000 brands, over 1,000 mediums and in excess of 130 life-style questions.

Because of CMMS's success, Sinomonitor International continues to present three tracing projects related to teenagers and people in the H3 ( high-education, high-income and high-sensitivity to consumption )category, CMMS tracks consumption behavior, media-contacting habits and life style. Continuous researches help the enterprises to discover additional market development opportunities and provide accurate and effective strategy support, thereby achieving reasonable, effective capital operations with maximum profit.