Sinomonitor international has experienced three
stages and become a leading brand in the area of
print-publication study in China since 1995.
First stage: 1997-1999 used data of CMMS as key
study;
Second stage: 1999-2001 created layout-monitoing,
mining advertising value
Third stage: 2001-2003 established media-study department,
depended on professional single-respondent service
to provide multi-faceted data and consultation service
products.
Media study of Sinomonitor international first initiated
print-publication study in China, moreover, SMI
is generally recognized as an authoritative institute
in the range of print-publication study and is No.1
brand in the area of press-media study of China.
Sinomonitor international
first initiated to use the Average Issue Readership
index in the field of domestic print-publication
study, at present, this index has become a critical
standard to measure the influence of print-publication
study and assess the value of advertisement.
Professional media-services
of Sinomonitor international can provide many
kinds of integrated data products and consultative
projects such as media-audience analysis, media-contact
behavior, media-adverting value, media-content
analysis and more.
Media-study department
of Sinomonitor international stresses on survey
and study equally, moreover, it holds justice
and objective attitude forever and advocates the
vigorous and fore-looking research constantly.
Therefore, It is convincing that our department
is able to provide the professional, exquisite
and enthusiastic services for our clients.
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