|
1998年
|
Sinomonitor
International was established |
|
1998年
|
The
large continuous survey---China Marketing
and Media Study (CMMS) first was launched.
CMMS was the first single-source survey of
this kind to be undertaken in China. Now,
CMMS has been the standard for evaluating
consuming goods and media market from consumers'
preference. On the other way, as one of the
important part of worldwide Target Group Index
(TGI), CMMS was also called TGI China. |
|
1998年
|
China
Consumer Confidence Index (CCI) -----Monthly
Monitoring Project was launched.
Sinomonitor International cooperated with
China Economic Monitoring & Analysis Center
to launch China Consumer Confidence Index
that is a monthly continuous monitoring project. |
|
1999年
|
China
Teenagers Research (TEENS) was launched.
TEENS is a single-source research project
and its target group is teenagers. |
|
2000年
|
Shanghai
Representative Office of Sinomonitor International
was established. |
|
2001年
|
Sinomonitor
International built the strategic cooperation
with Soken. Inc. (Denstu Group). |
|
2001年
|
Sinomonitor
Japan Branch, Sinomonitor GuangZhou Branch,
and Sinomonitor Shanghai Branch were established. |
|
2002年
|
On
the fifth anniversary of CMMS, Sinomonitor
International achieved big progress in Lifestyle
Segmentation of Chinese Consumers research.
CMMS's five years continuous surveys supply
huge lifestyle information for Lifestyle segmentation
of Chinese Consumers research, and based on
the large database, our Lifestyle Segmentation
of Chinese Consumers achieved big success. |
|
2003年
|
Sinomonitor
International completed the Research &
Development of On-line Survey
System and started to launch it in business
operation.
Sinomonitor International has built the most
advanced On-line System in China that has
already been launched in business operation
with the technologic assistance of Soken.
Inc. |
|
2003年
|
CAN
(C-news Asia Network) was established
Sinomonitor International built CAN strategic
alliance with other Asian companies, which
are INFO PLANT (Japan), Embrain (Korea) and
East-Online (China Taiwan). The goal is to
develop Internet research services based on
Asia area with the cooperation among four
companies. |
|
2003年
|
With
foreign capital investment, Sinomonitor entered
the second developing phase.
The capital and research technology investment
of Dentsu Group strengthened the competitive
ability of Sinomonitor International and we
started the second developing phase since
the establishment. |
|
2004年
|
TV
content analysis project was launched.
Sinomonitor International has successfully
completed the Research & Development of
TV content collecting and editing system with
advanced digital picture technology and started
to supply TV content analysis services. |
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