All founders and research elites of SMI are qualified with background related to sociology, economics, marketing, psychology, statistics, mathematics, computer science, pharmacology, electronics engineering and chemistry. These researchers with professional enthusiasm have strong management knowledge and a wealth of experience related to marketing research, social investigation and policy analysis. At the same time, SMI attaches tremendous importance to a combination of socio-technology and industry resource for development. Meanwhile, it is striving to construct an effective professional support system including industry policy analysis, expert investment analysis, expert marketing program system, expert industry support system and resource exploitation information system, part-taking expert advise system and so on. SMI is equipped with 0.1 million items of detailed records, a complete client/consumer database, a project analysis center and operating system. Moreover, the professional services of SMI cover various categories of sunrise industries in each province on Chinese mainland, with the exception of Tibet.

SMI guarantees to comply with international criterion: ICC/ESOMAR (international criterion of marketing & public opinion poll behavior) adhering to the worldwide rules of marketing research and society research formulated by European International Trade Committee and the Association of European Marketing Research & Public Opinion Poll. Moreover, SMI seriously obeys the relevant legislations and regulations in specific countries or regions where our business projects are executed, seriously fulfilling international Quality Control System of Investigation (QCSI). Since it was founded, SMI has organized, presided, designed, participated and completed numerous business projects, achieving majority of research results within every range of single-regional, trans-regional, national and partial-international respectively. Furthermore, SMI has successfully provided high-standard services to several hundred high-level VIP clients. These clients embrace worldwide-celebrated brands, domestic leading enterprises, Advertising companies with 4A ranking, government organizations and research institutions.