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development of IT & Internet has accelerated the development
of information collection and analysis. Also, a combination
of a traditional marketing research approach and new techniques
stimulate professional marketing research institutes to
provide multi-faceted marketing research service with
broad-territory, short-period, low-cost, highly-accurate,
high-efficient and flexible application plan for the clients.
Meanwhile, the application of IT & Internet in society
leads enterprises and institutes to comprehensively depend
on such surveys in order to provide immediate, following
the comprehensive and deep application of IT & Internet
in society, enterprises and institutes, the many activities
of enterprises combined with marketing research, such
as marketing, no-boundary business consultation for their
clients. Combined with marketing research, these activities
include marketing, public relations and promotion. They
can be viewed as a foundation to the internal management
of enterprises, commodity marketing and business promotion.
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