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China marketing
and media study (CMMS) is an annual continuous research
of single-resource about consuming behaviors and media-contacting
behaviors among the residents of cities and towns in
China mainland. Three cooperative parties together develop
this research; they are China Sino-monitor international,
British marketing research bureau (BMRB) and Telmar
international (U.S). Through 8-year development, CMMS
has become a research with biggest-scale, deepest-interview
and more-investment among the same kind research in
China. Likewise, CMMS is a critical component in worldwide
target group index (TGI) system; it can be called as
CHINA TGI.
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| - Sample:
Interview 70,000 consumers within 15-64 years old
annually. |
| - City
of survey：30 major cities in nationwide |
| - Method
of sampling: proportional Probability of sampling
(PPS) reflects the whole conditions of residents
within 15-64 years old in 30 cities of China |
- Single-resource:
Product information and media information can be
conducted as
cross-analysis |
| - Product/brand
information: 130+product categories, 5000+product
brands |
| - Media
information: 7 types of medium, 1000+media brands |
| - Life-style
information：130+relevant questions |
| - Data
issue：The data will be issued twice per year |
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